Lybra’s Assistant Revenue Management System has now integrated millions of future flight search data sets, from one of the leading OTA metasearch flight booking sites, into its algorithm.
Along with other macro-level demand data, this data can also be used to calculate future demand within a destination.
Because flight search data is a strong indicator for travel intent and, therefore, for hotel booking intent, it is particularly useful for revenue managers in establishing accurate, competitive room rates.
Revenue managers have access to flight search data – including departure city and airport, destinations, travel dates, one- or two-way flights, etc. – and flight selections – including airline, airport, number of stops selected, flight times, etc. – directly through the Assistant RMS dashboard.
This will provide revenue managers with a real-time, accurate assessment of future demand within a destination, up to 365 days in advance.
Hotels can also establish the total percentage of demand for their destination, coming from each departure country – and all of the cities/airports within each country – to determine where the most traveller demand is coming from. Knowing which travellers are interested in travelling to the property’s destination – and when – also gives revenue managers the ability to manage their inventory more effectively, by adding more inventory to the booking channels that are most popular.