Preferred Hotel Group – which manages global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels Worldwide, and PHG Consulting – has acquired Beyond Green Travel to ramp up its sustainability efforts.
Beyond Green Travel provides sustainable tourism services and consulting for destinations such as Bhutan and Colombia, as well as companies such as The Travel Corporation and National Geographic Travel. Beyond Green Travel is founded by ecotourism pioneer and global sustainability expert Costas Christ, who remains president.
The acquisition expands the suite of destination stewardship services offered by Beyond Green Travel, via a partnership with PHG Consulting, Preferred’s global travel and tourism marketing and consulting agency. Similarly, current and potential clients of PHG Consulting can tap into Beyond Green Travel’s sustainable tourism expertise.
Member hotels represented within the Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide brands can also directly engage Beyond Green Travel to advance their sustainability initiatives in a variety of ways, ranging from establishing community projects and partnerships to conducting property sustainability audits, and delivering sustainable tourism staff training, among others.
Beyond Green Travel will also help guide the initiatives rolled out by Preferred’s corporate social responsibility programme.
Finalised on February 4, 2020, this is the first acquisition by the Ueberroth Family since they purchased Preferred Hotel Group in March 2004.
“As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” said its CEO Lindsey Ueberroth.
“Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”