Expedia has joined forces with Tourism Authority of Thailand (TAT) to promote the country’s health and safety initiatives, under TAT’s Safety and Health Administration (SHA) scheme, to global travellers.
Under this partnership, Expedia will launch a series of domestic and international marketing initiatives to build awareness of the SHA and promote Thailand as a safe travel destination among its users.
The announcement was made during a second joint virtual industry seminar as part of the Thailand’s Covid-19 Travel and Tourism Strategies Series – The Path to Recovery, jointly organised by Expedia Group, TAT and Thai Hotels Association, and attended by more than 1,000 Thai hoteliers in Bangkok.
Speaking at the virtual industry seminar, Ang Choo Pin, senior director, government and corporate affairs, Asia, Expedia Group, said: “The Covid-19 pandemic has created a ‘new normal’ and significantly changed the way our travellers are going to be planning and experiencing the world. Health and safety remain a priority and the availability of coherent cleanliness and hygiene plans will play an important role in driving people’s decisions to travel.”
TAT governor Khun Yuthasak Supasorn added: “The SHA scheme ensures Thai tourism operators are prepared for the return of tourism post-Covid-19. It provides confidence in Thailand as a safe destination.”