Thomas Cook India rides on mini vacation trend

Thomas Cook India (TCIL) has rolled out a range of competitively-priced international tour packages, as it looks to tap into the rising demand among Indian travellers for multiple, smaller holidays, or mini-cations, as opposed to one long annual vacation.

More than 66 per cent of Indian travellers prefer multiple mini-cations, over just one annual vacation, according to a recent study by TCIL.

Thomas Cook India rolls out a range of all-inclusive tours to international destinations like the Maldives

Additionally, the study also found that India’s millennials are displaying an increased appetite (of 35 per cent) for travelling.

Rajeev Kale, president & country head – holidays, MICE, visa, TCIL, said: “Over the past few years, we have witnessed a dramatic shift in the lifestyle choices of Indian consumers – the aspiration for travel have increased manifold. And with multiple, bite-sized holidays seeing strong demand, we realised the importance of value pricing.”

To ride on this wave of demand for the upcoming summer holiday season, the company has launched a range of international tours of between 5-7 days, priced under Rs 99,999 (US$1,398) per person (starting from Rs 50,000), subject to T&Cs.

TCIL’s under Rs 99,999 all-inclusive holidays include a wide range of international destinations like Australia, the UK, France, Germany, Austria, Hungary, Russia, Netherlands and Belgium; as well as short-haul favourites of Abu Dhabi, Dubai, Sri Lanka, Bhutan, Maldives, Mauritius and Myanmar.

The all-inclusive tours include flights, hotels, visas, transfers, meals, sightseeing, insurance and the services of an experienced TCI tour manager.

Additionally, TCIL has also designed customised Europe land-only holidays, to give customers the flexibility of selecting their preferred airlines, with prices from Rs 31,600. A range of destinations included are London, Paris, Greece, Iceland, Georgia, Amsterdam and Brussels.

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