Travel marketing science company Adphorus has appointed William Chan as sales director, Asia-Pacific. He will be based in the company’s Singapore office.
The announcement comes on the heels of recent expansion by its parent company, Sojern, following rapid growth in Asia-Pacific. Adphorus, a Facebook and Instagram Marketing Partner, provides the technology and know-how to scale revenues through a scientific approach to travel advertising.
Chan brings with him significant digital experience having led sales teams across Asia-Pacific for companies like ada and AdParlor. He possesses extensive knowledge of the Facebook Marketing Partners ecosystem, and has helped companies execute Facebook ad campaigns at scale, reaching new audiences and optimising their campaigns to drive performance. During his time at ada, Chan used their first party telco data to improve client campaign metrics by up to 20 per cent across the board.
He also previously managed media sales at Electronic Arts in EMEA.