Trafalgar has launched the industry’s first agent e-learning podcast to enable travel agents to listen and learn about the company’s brand stories and “behind-the-scenes” information while on the go.
The initial five-part series, Travel Unlocked, will see the brand reveal stories and “never-before-shared information” from a variety of guests within the business, such as travel directors, sales managers, product developers and CEO Gavin Tollman.
The episodes will cover FAQs, JoinTrafalgar sustainability efforts, and how Be My Guest – another innovation by Trafalgar – was born.
The podcast will address travel agents’ desire for “behind-the-scenes” access to brand knowledge. Conrad McCall, Trafalgar’s global trade engagement manager and podcast host, shared that “94 per cent of agents surveyed said they wanted access to information that consumers could not find in any brochure or online, cementing their role as the experts in the industry.”
“As category leaders, we saw the opportunity to reach our valued agent partners in a way that suits them – that directly addresses challenges they currently face with accessing brand information in a hassle-free way. This e-learning series truly speaks to our AgentsFirst mantra and constant innovative thinking,” McCall said.
Travel Unlocked mainly functions as an educational tool, with 90 per cent of agents surveyed wanting better e-learning resources.
Each episode has an associated quiz, which can be accessed through TTC Academy, either via a desktop or on the go via the Litmos App. Agents can download the app, log in with their TTC Academy credentials and listen to the podcasts, accessing the review questions directly in the app.
“These podcasts will change the game for our agent partners, opening up opportunities for them to learn about our brand on an even deeper level, in turn empowering them to share the Trafalgar story with their customers when recommending travel choices, and with plenty of laughs along the way,” McCall summarised.
Travel Unlocked is now available via Google Podcasts, Spotify, Stitcher and TuneIn as well as TTC Academy. It will also be available at a later date on Apple Podcasts.