Sunway Lagoon Malaysia has inked an MoU with Garuda Indonesia as it targets a 20 per cent growth of its Indonesian visitor volume.
Indonesia’s national flag carrier Garuda Indonesia and Sunway Lagoon Malaysia signed the MoU on behalf of Sunway Lagoon while Garuda Indonesia was represented by Fredrik Kasiepo, general manager of Garuda Indonesia (Malaysia).
Calvin Ho, senior general manager of Sunway Theme Parks, shared: “We wanted to make visiting Sunway Lagoon more appealing for our neighbours from Indonesia, which led to this development with Garuda Indonesia.”
Under the new agreement, Garuda Airline passengers flying into Malaysia will get to enjoy a 20 per cent discount off published admission rates into Sunway Lagoon. The offer is valid through November 2020.
The deal will be promoted through the airline’s website, inflight magazine as well as at the back of boarding passes, Garuda Indonesia’s account manager sales & marketing, David Wooi, said.
To enjoy the offer, passengers need only to show their boarding pass or GarudaMiles card at Sunway Lagoon’s ticketing counter within seven days of arrival to Malaysia.
According to Ho, the theme park was not just eyeing the leisure FIT and family segment, but also Indonesian business travellers and the MICE market.
In 2018, tourist arrivals from Indonesia to Malaysia grew by 17.2 per cent to 3.3 million, while in 1Q2019, tourist arrivals from Indonesia recorded a growth of 17.1 per cent over 1Q2018, to 924,916 arrivals. Ho shared that Indonesian visitors to the park contributed between 20 to 30 per cent of the 1.4 million total visitors received last year.
“This is the beginning of a relationship which we hope to expand further to also cover Sunway Lost World of Tambun in Ipoh as well as Sunway Medical Centre and the hotels at Sunway City,” Ho said.
The theme park has similar agreements with Emirates, AirAsia and Malaysia Airlines.