Bluphere, BW Premier Collection by Best Western is set to open in Pattaya come 2Q2020 as the first new-build under the soft brand in Asia.
Located 100m from the beach in Na Jomtien, Pattaya, Bluphere, BW Premier Collection by Best Western will feature 195 suites and a range of facilities, including a rooftop swimming pool.
Best Western signed a Professional Service Agreement (PSA) with Thai property-for-investment developer Habitat Group for the new hotel.
Habitat Hospitality, a subsidiary of Habitat Group, oversees the group’s portfolio of resort developments.
The two companies are also working together at Best Western Premier Bayphere Pattaya – another upscale development on Thailand’s Eastern Seaboard, scheduled to open in 1Q2020.
Best Western’s expanding Thai portfolio now covers destinations including Bangkok, Phuket, Pattaya, Chiang Mai, Hua Hin, Buriram and Prachinburi.