Top News Air New Zealand ups frequency from Singapore on back of intensified campaigns By Mimi Hudoyo / Posted on 13 June, 2019 11:06 Wallace: Singapore an effective hub to serve growing travel demand from South-east Asia to New Zealand Air New Zealand plans to launch five-times-weekly seasonal flights between Christchurch and Singapore this winter to appeal to the strong travel demand from South and South-east Asia. Air New Zealand and Singapore Airlines currently offer a 10-times-weekly service between Christchurch and Singapore. The seasonal flights will bring the frequency of the service to 15 times weekly in the December 1, 2019 to February 15, 2020 period. Wallace: Singapore an effective hub to serve growing travel demand from South-east Asia to New Zealand The airline is also deploying the larger Boeing 787-9 Dreamliner aircraft on the route, which would increase capacity including in the premium economy category. Cam Wallace, chief revenue officer, Air New Zealand, said: “We have seen strong demand for travel to New Zealand in the South and South-east Asia market, and we expect (the additional flights to) appeal to travellers in this region. Singapore is likely to continue serving as Air New Zealand’s South-east Asia hub. On the airline’s strategy in growing outbound markets Indonesia and Malaysia, where it does not fly to directly, Wallace said: “Both are key growth markets for Air New Zealand in South-east Asia as we continue to see strong demand from travellers in the region. At this stage, both markets are being well served through our recently renewed alliance with Singapore Airlines, providing connectivity through Changi Airport. “Capitalising on its strategic geographical location, excellent air connectivity and world-class infrastructure, we are seeing plenty of opportunities to grow our presence in the region through our operations in Singapore. We will continue to assess opportunities across markets and leverage our well-established partner network in the region to capture demand.” Meanwhile, Christchurch is expected to grow in appeal, benefitting from new destination offerings and intensified sales and marketing efforts. “Christchurch is building new experiences at a phenomenal rate, with new bars, restaurants and artworks going up quicker than anywhere else in New Zealand. This new seasonal Singapore-Christchurch service complements the MoU signed between the airline and Christchurch city agencies in September 2018 committing to exploring joint marketing, enhanced freight and passenger capacity, and signature events.” “These changes reinforce Christchurch and the South Island as a priority market for Air New Zealand, as we seek to leverage the strength of both airlines to deliver increased connections into the domestic New Zealand network,” Wallace said. The airline is also running a tactical campaign with Christchurch Airport to promote South Island. The campaign will span offline and online media buys to increase the awareness of New Zealand and Air New Zealand to consumers in Singapore, targeting the family market and professionals, managers, executives and businessmen. “We are also working with key agents to develop new itineraries for the South Island,” he said.