Malaysia-based Lotus Asia Tours on Monday announced a new team that will focus on rebranding the DMC and integrating its products and services under the new brand.
Now headed by group CEO Fabio Delisi, Lotus will undergo a rebrand with refreshed products, to be spearheaded in 2019 under group director of branding & communications, Silvio Cimenti, in addition to launching a B2B booking platform.
The company has also set up a Singapore team, led by general manager for Singapore and Malaysia, Fadz Abdhan, and Sam Mahm, senior manager, Singapore.
Lotus also introduced a new MICE division headed by Gabriele Di Terlizzi, group director of product & MICE operations, and Cristina Peri as the head of business development Europe.
Delisi told TTG Asia that the new divisions will operate under a single “holistic” brand identity, with upcoming products curated and marketed in line with the new brand messaging. The DMC’s operations will be run separately from properties under the Lotus Hotel group.
He added that Lotus will continue to focus its efforts on bringing leisure and corporate groups from the European, Chinese and Singaporean markets into the region, including Indonesia, Malaysia and Myanmar.
On setting up shop in Singapore, Delisi revealed that “Singapore is the most profit-making” destination for the company, as Lotus’ longhaul clients are “willing to spend more” in the city-state for its quality and security.
Additionally, while Lotus is still headquartered in Kuala Lumpur, its business transactions and partnerships will be sealed in Singapore.
“This is why we invest more in Singapore and we want to do more here. We want to create value for all of our stakeholders with Singapore’s high quality of products,” said Delisi.
Overseeing the Singapore office, Fadz shared that as European visitors have become more discerning and demanding of sterling service, Lotus “will be working with suppliers to (help them) understand the markets’ needs”.
The trade introduction and networking session on Monday was Lotus’ first step in connecting with its suppliers in Singapore. This followed a similar outreach session in Kuala Lumpur, and Lotus will next proceed to Bali to connect with suppliers there.