Photo of the Day Bangkok’s new river mega-mall seeks to be a ‘destination’ By TTG Asia / Posted on 12 November, 2018 10:00 Bangkok’s newest riverside landmark, Iconsiam, hosted its grand opening on Friday to tens of thousands of people in attendance as well as South-east Asia’s largest-ever flying drone display with 1,500 drones. Built on a 8.8ha plot on Charoen Nakhon Road by the banks of the Chao Phraya River, the US$1.7 billion, 750,000m2 project is a joint venture of Siam Piwat, Magnolia Quality Development Corporation (MQDC) and Charoen Pokphand Group. Iconsiam launches in Bangkok 1 of 4 Chadatip Chutrakul, director of Iconsiam, dubbed the mega development “a destination – not a mall or a mixed-use development”, as it “brings together, in a single destination, a great riverside location with art, culture, lifestyle pursuits, endless dining options, super-luxury residences and shopping”. Among Iconsiam’s key features is the River Park, a 10,000m2 riverside community space; SookSiam, a 16,000m2 space spotlighting products from across Thailand’s 77 provinces; and South-east Asia’s longest multimedia water feature, which is designed to be a global iconic attraction “and do for Bangkok what the London Eye does for London and the Botanic Garden at the Marina Bay Sands does for Singapore,” Chutrakul said. Coming up in July 2019 will be a high-technology auditorium that aims to boost Thailand’s international incentives and convention industry, and the River Museum Bangkok. Iconsiam also offers more than 7,000 Thai and international retail brands, including Japanese department store Takashimaya and Thailand’s first flagship Apple Store. Iconsiam also houses two luxury residential condominium buildings developed with MQDC, the Magnolias Waterfront Residences and The Residences at Mandarin Oriental Bangkok – the first Mandarin Oriental branded residential development in South-east Asia.