Tourism Selangor has recently set up a cruise unit within its event department, with the vision to further develop the cruise business and reclaim Port Klang’s position as the top cruise port in the country.
Headed by Hafeezuddin Abdul Razak, the unit will work towards repositioning Boustead Cruise Centre in Port Klang as the country’s busiest cruise terminal.
Up to 2017, when it was overtaken by Penang in terms of cruise calls, Port Klang had for years been the top cruise terminal in Malaysia.
The unit’s role, Hafeezuddin shared, will be to promote Selangor as the preferred destination for shore excursions by promoting tourist spots and attractions within an hour’s drive from the port. This includes Royal Klang Heritage Walk, Carey Island, i-City, Sunway City, Shah Alam City Centre and the Blue Mosque in Shah Alam.
Hafeezuddin highlighted that Tourism Selangor has, on request, been providing welcome receptions with traditional dance performances at the terminal’s arrival hall since 2015, but admitted that more awareness of this service must be made.
He added: “We are also looking at the feasibility of opening an information centre at the cruise terminal building.”
The unit also plans to be part of International promotions and jointly exhibit with Tourism Malaysia at international cruise shows, together with Port Klang Authority. This would be a new strategy for the NTO, which has yet to participate in any foreign cruise trade shows.
In January, Boustead Cruise Centre received 27 cruise calls from 10 cruise ships, bringing some 50,895 cruise passengers to Selangor.