Keen to position itself beyond a ride-hailing company, Grab has entered into a three-year MoU with the Singapore Tourism Board (STB) to collaborate on a range of initiatives, from rolling out its cashless payment solution at tourist hotspots to offering mobility services for STB’s MICE industry partners.
In line with the national push to go cashless, Grab and STB will roll out GrabPay at locations including hawker centres, dining establishments, cultural and lifestyle precincts, shopping centres and tourist attractions.
The cashless payment solution will also allow visitors to redeem GrabRewards points through the Grab app to discover other experiences and events.
Grab will also offer a range of its services, from GrabCoach to GrabCar Premium, to STB’s partners in Singapore’s MICE industry.
To proliferate the adoption of cashless payments in a more targeted manner, Grab and STB will exchange insights on visitor preferences, and will also launch a joint study to better understand visitors’ behavioural patterns and preferences for transport modes to get around Singapore.
In addition, Grab will be sharing its booking APIs in phases through STB’s Tourism Information & Services Hub (TIH), allowing select tourism businesses to integrate Grab’s various tools into their own digital platforms. This will enable visitors to better plan travel routes by providing easier access to information about estimated fares and waiting times.
Commenting on the partnership, Quek Choon Yang, chief technology officer at the STB, said: “With Grab’s extensive presence in the South-east Asian region, which contributes a very large share of our visitors, we are confident of reaching a sizable audience through the multi-faceted touch points offered through the Grab app. Together, we will create a travel experience that is both seamless and personalised to the needs of our visitors.”