A Taiwanese e-commerce and blockchain company is bringing to the market what it claims is the world’s first blockchain hotel management service.
Darren Wang, founder and CEO of OwlTing, said: “With the launch of OwlNest, our team, already working with hotels and hostels in the US, Taiwan, Japan, Malaysia, will bring OwlNest to over 30,000 hotels by 2019. We expect the advanced blockchain technology behind OwlNest to create huge value for hotels and travellers by solving critical pain points.”
OwlTing said it is essential for hotels to strike a balance between pricing for visibility on major OTA channels and pricing for profitability on their own websites. Hotels also need to better understand their returning customers and adjust marketing strategies more proactively, which OwlTing said incumbent technology solutions cannot fulfil.
OwlNest Blockchain Hotel Management Service, through a cloud-based and integrated platform, aims to help hotels reduce operating costs and improve customer experience and profitability.
In a statement, the company elaborated that its services could help hotels design customised pricing packages, identify returning customers, collect customer preferences and automatically adjust promotion campaigns for seasonality and customer behaviour more easily.
The platform’s scalable design also enables hotels to earn more revenue by adding on-premise services, local experiences and other travel partners to an integrated dashboard.
OwlNest also supports multiple payment gateways such as credit card, PayPal, WeChat Pay, Alipay, Apple Pay, and other blockchain-based payment services in the future.