Klook, a tours and activity booking platform, has partnered Japan National Tourism Organization (JNTO) to launch a series of marketing campaigns that promote a new travelling style in Japan called “Yurutabi” which highlights off-the-beaten-path experiences.
The joint campaign from Klook and JNTO features Hong Kong band ToNick in fun videos trying an all-you-can-drink sake tasting in Tokyo, dressing up as samurais, and participating in a sushi-making class in Osaka.
Earlier in November 2017, Klook set up a local team in Japan to establish partnership with local service providers in order to cater to the growing demand.
Currently, Hong Kong-based Klook covers over 2,000 activities in Japan, partnering directly with major theme parks such as Universal Studios Japan, railways and local activities operators.
“Hong Kong has become one of the most important markets for Japanese tourism with a huge population of returning travelers annually,” commented Hiroshi Yakumaru, executive director of JNTO Hong Kong.
“Seeing this hot trend of digital and smart traveling, we believe that by joining hands with Klook, we can help more Hong Kong visitors explore not only the charm of Japanese cities but also local regions, and expect new trends to be created by enabling bookings of more unique activities and experiences.”
According to JNTO’s statistics on visitor arrivals in Japan, Hong Kong is ranked fourth globally claiming 7.6 per cent of the total number of overseas visitors. In 2016, close to 1.84 million visitors traveled from Hong Kong to Japan, with 20.7 per cent visiting 10 times or more.