Having made moves in China since its launch in Singapore last November, Webjet’s Asian B2B travel brand FIT Ruums now has India on its radar with its recent foray into the subcontinent.
According to Daryl Lee, director of FIT Ruums’ parent company, WebBeds FZ, India was “immediately identified as a key market for the company” following its inception, owing to India’s huge population, rising affluence, buoyant economy and a government that is prioritising tourism.
To make more headway in the country, the company has appointed Ashutosh Dogra to head FIT Ruums India.
Based in New Delhi, Dogra will develop FIT Ruums’ brand, relationships and operations across the country, as well as leverage on XML technology and partner with key stakeholders in the wholesale B2B market.
The seasoned travel industry professional was previously head of the Vacation Vertical for Vacation Exotica, a unit of Balmer Lawrie & Co, and also spent several years with the Kuoni Group.
Meanwhile, FIT Ruums has also launched its new industry incentive programme, FIT Rewards, in India. The rewards are showcased in a dedicated online store which has been created especially for the Indian market, further enhancing suppliers’ ability to target their local clients.
Its latest move will enable hotel suppliers to capitalise on the huge Indian domestic market and burgeoning intra-Asian inbound market, in addition to Webjet’s other global platforms such as Sunhotels and Lots of Hotels, said the company in a statement.
