Amadeus has rolled out Destination Insight, the latest product suite from its Travel Intelligence division, to equip DMOs with timely insights into the competition and traveller intentions in order to roll out more effective campaigns.
By analysing billions of up-to-date global air travel transactions in near real time, the suite can remove some of the guesswork often involved in making key marketing decisions and reveal hidden opportunities for DMOs to boost their destinations’ growth, said Amadeus in a statement.
With its two modules – Top View and Navigator – Destination Insight’s flexibility and scalability allows it to be used by DMOs to monitor travel at city, country or region levels.
Top View grants DMOs a comprehensive picture of their performance with the ability to benchmark versus other destinations and quickly develop strategies in response to market developments. For example, they can gain insights into searches and bookings, when travellers are going there, how long they’re staying for and pinpoint origin markets in need of attention to grow visitors.
Navigator provides travel agency booking data that can improve DMOs’ response to external factors such as currency fluctuations or weather, e.g. an unusually warm period contributing to an unexpected spike in bookings.
