The Business Transformation Series kicked off yesterday as part of a string of joint projects by the Business Transformation Committee (BTC) to help Singapore agents value add and remain relevant.
BTC is made up of Singapore Tourism Board (STB), National Association of Travel Agents Singapore (NATAS), Workforce Singapore (WSG) and Singapore Institute of Manufacturing Technology (SIMTech).
Representatives from NATAS, STB and WSG
Its inaugural event follows from the Travel Agent Roadmap launched by STB and NATAS last August, seeking to enable travel agents to “go beyond ticketing and order-taking towards becoming designers of travel experiences through three main focus areas of business transformation, manpower and technology”.
We have seen strong support and participation for the Travel Agent Roadmap thus far. Through related initiatives such as this Business Transformation Series and the upcoming Travel Agent Innovation Challenge, travel agents can be further enabled to better deliver memorable holidays,” commented Ong Ling Lee, director, travel agents and tourist guides, STB.< /br>< /br>At the event, which brought together travel agent owners, senior management and staff from April 27-28, a HR Seminar touched on HR practices to help improve business profitability and strategies for talent retention. The seminar also covered HR diagnostics and STB and WSG grants available to participants.
The Travel Towkay Talk organised by SIMTech focused on sustainable business growth through a thought-leadership sharing format, providing details on the OMNI-LITE programme designed to help companies in the manufacturing and services sectors enhance business efficiency and effectiveness.
The OMNI-LITE programme helps companies to review business models and create new value propositions for enterprises to drive growth and create better quality jobs for employees, according to Julia Ng, group director, Enterprise Development Group at WSG.
Another event component is the GDS Bootcamp conducted by Travelport, which aims to expand agent knowledge in ticketing and inventory management.