Taiwan startup launches tour guide platform

Observing growing demand for private guides especially in the business travel sector, new Taiwanese travel startup Wogogo has launched a platform that allows travellers to search and match with local professional tourist guides.

The goal is to enhance travellers’ experience by pairing them with a local who provides stories on the destination, said Wogogo COO Muse Fang. This will allow travellers to not only discover sights but also get an experience of the local lifestyle and culture.

Safety and service quality are key focus areas, Fang said. On top of being required to have tourist guide licences and pass a criminal record check, Wogogo-certified guides also need to complete a course instructed by flight attendants to improve service.

Over the past months, the Taipei-based platform has been interviewed by more than 1,000 individuals and already selected more than 300 guides at key locations all over the world to join the group, according to Wogogo.

The channel offers three service models – tour guides without transportation; those who are also drivers; and those with chauffeur. Prices of the services range from US$19.95 to US$39.95 per hour.

Wogogo was launched in February 2017 and currently covers tours in Taiwan. It plans to expand its business to other countries including Japan and the US in the near future.

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