As part of a streamlining strategy, Hilton has rebranded its loyalty programme to introduce several industry-first benefits, alongside a refreshing of its corporate identity.
The loyalty programme’s name and logo have been updated from HHonors (with two H’s) to Honors while the company will now go by Hilton rather than Hilton Worldwide.
Starting this summer, Hilton Honors programme members will be able to use their points to purchase products on Amazon.com.
As well, they will have the option of combining points and money to redeem stays effective late February. This means members will be able to use Points faster, at any time and with no blackout dates.
Members will also be able to pool points with up to 10 friends or family members for free beginning in April.
And to take into account the various life events that may put travel plans on pause, Hilton is giving eligible Diamond members a one-time, one-year extension of their status for any reason.
