Accommodations solutions provider HRS has rebranded its corporate business segment and at the same time unveiled its new multisource hotel booking solution.
The rebranding comes as HRS seeks to distinguish its full-service offerings for corporates from its leisure business, which is unmanaged and functions more like an OTA.
Its refreshed corporate brand boasts a new logo to encapsulate its range of solutions along the entire value chain, from purchasing, analytics, optimisation, rate negotiation and booking on all channels, through to its MICE segment tools via its Meetago platform.
“We recognised very early that companies are not just concerned with the number of hotels in the portfolio – they are looking for holistic end-to-end services that offer real added value,” said Tobias Ragge, CEO of HRS.
“Managed travel is a completely different environment to the consumer segment and HRS has offered much more than just a quick way to book an overnight stay for a long time. With our new brand presence, we are now looking to make this difference visually clear.”
Concurrently, HRS is showcasing its new multisource tool, announced at the GBTA Conference 2016, taking place in Frankfurt now from November 14-16.
The tool overhauls the technology behind its corporate booking platform and essentially allows the booking of rooms at the best available rate from an array of distribution partners, such as Expedia, eLong, MakeMyTrip and the main GDSs, without leaving the HRS ecosystem.
This means that unlike metasearch engines, users won’t be redirected to a third party site to complete bookings, while still having the convenience of comparing prices and availability across multiple channels on one interface.
“For customers, price remains the most important booking criterion. In addition, business travellers, in particular, want to book their hotel rooms quickly and with ease – without time-consuming price comparisons or redirection to unknown providers,” added Ragge.
Around 20,000 hotels currently use multisource. HRS plans to gradually convert its entire global hotel portfolio to the new booking procedure.
