From left: Yunnan Provincial Tourism Development Committee’s Wen Shuqiong, China National Tourism Administration’s Zhang Lizhong and Shanghai Municipal Tourism Administration’s Cheng Meihong
In its 18th edition, CITM 2016 continues to be a platform to showcase China’s vast inbound and outbound tourism potential, boasting participation from some 2,593 exhibitors, of which 1,813 (70 per cent) are from China and 780 hail from overseas. Thailand is the official partner country of CITM this year.
The Shanghai Municipal Government will work with the China National Tourism Administration and Civil Aviation Administration of China to promote the city.
Shanghai is also touting the city’s highlights through the Our Shanghai music video filmed with VR and 4K technology, as well as other interactive and integrated promotional formats to bring more attention to its exhibits.
The Shanghai exhibit area spans 702m2, featuring 31 booths and representation from destinations, agencies, attractions, hotels and other tourism businesses and organisations.
Meanwhile, partner host destination Yunnan will boast a record presence at this year’s show, with over 500 participants and 109 booths over a 722m2 area.
Said Wen Shuqiong, deputy director of Yunnan Provincial Tourism Development Committee: “This is the first year the show is taking place under the NTO’s revised organising format, and as part of the Yunnan province’s enhanced promotional charge, marks a timely opportunity to accelerate the strengthening of tourism foundations.”
Fresh at this year’s show are an exclusive 1,200m2 networking zone for international sellers and buyers, in addition to two additional zones dedicated separately to China’s unique tourism features and outdoor travel equipment.
