Indigo Pearl, an established design icon in Phuket’s hospitality scene, recently rebranded as The Slate with a stronger focus on the family and MICE segments in its “next phase of evolution”, said Prakaikaew Na-Ranong, co-owner of the luxury resort alongside her father Wichit Na-Ranong.
All 177 suites and villas, F&B outlets as well as wellness facilities were given a makeover following the property’s relaunch in August 2016. According to Prakaikaew, the new experiences in the pipeline will encompass “increased MICE offerings and kids’ activities”.
The availability of outdoor space spanning over 14ha of tropical landscaping, a wide range of indoor and outdoor venue options, plus new experiential activities such as Buddhist monks’ blessings, meals featuring superfoods and a variety of team activities such as cooking, yoga and archery make up the property’s strengths in courting the corporate incentives and events segments, Prakaikaew posited.
Although European and domestic Thai markets have been its top clientele on the leisure front, The Slate is increasingly seeing “a strong pick-up (in demand) from South-east Asia, Japan and China”, prompting a focus on “new markets especially in the region”, she added.
Digital marketing will hence become a central focus for The Slate in 2017 to cope with the expected surge in short-term, last-minute bookings from a clientele that is becoming more mobile and demanding.
The Slate will continue to engage internationally acclaimed designer Bill Bensley, the creative mastermind behind the Indigo Pearl, to ensure that the industrial-chic resort stays fresh and updated in its design and facilities, informed Prakaikaew.
