JTB invests in Indonesia, aims for 150% growth in sales

HAVING identified Indonesia as its second most important source market in Asia, JTB Global DMC Network is stepping up its in-market promotions to raise brand awareness of the company and to showcase its network of DMC partners across the world.

It will host its second roadshow in Jakarta today, fielding representatives from its global network of DMC partners, specifically TPI America (representing North America and Hawaii), Tumlare Destination Management (representing Europe), JTB Global Marketing & Travel Inc. (representing Japan), Lotte JTB (representing South Korea) and JTB CSO (representing Asia-Pacific).

The partners will showcase new and current programmes, and spotlight relatively fresh destinations to the Asian market. For instance, Tumlare Destination Management will highlight Scandinavia and Russia; JTB Global Marketing & Travel Inc. will promote Muslim-friendly programmes; JTB CSO will push multi-destination itineraries in the region.

The event is expected to see a stronger attendance than the first edition in 2015, when it welcomed 100 buyers from more than 50 local travel agents.

Speaking to TTGmice e-Weekly in an interview, Toshihide Ozaki, senior manager, global inbound business at JTB, said: “We consider Indonesian as one of the fastest growing and most dynamic in the (Asia) region. We are also aware of the fact that after China, Indonesia is the biggest source market for us in South Asia. Taking this into view, we want to tap the potential and create a market share for ourselves in 2017.”

Ozaki shared that JTB Global DMC Network aims to achieve 870 million yen (US$8.3 million) in sales from Indonesia by end of 2018, up 150 per cent from 2016’s forecast.

While he said business from Indonesia “was not as promising as the last”, he is confident that 2017 will be a good year for the company when the market “bounces back”.

The Jakarta roadshow follows similar showcases earlier this year in Wuhan and Nanjing, China and Hanoi and Ho Chi Minh City, Vietnam. JTB Global DMC Network started its roadshow blitz in 2015 when it kicked off a massive growth plan to expand its global footprint. Key to this plan is the company’s establishment of local sales offices and branches worldwide, as well as acquiring established DMC specialists in key regions.

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