AFECA celebrates young MICE professionals

When the 99 corporations and 32 association members of the Asian Federation of Exhibition and Convention Associations (AFECA) gather for its annual meeting in Xiamen, China on November 7, young professionals in the industry will take centrestage.

At the annual meeting, the second edition of the AFECA Asian Awards will include an outstanding young professional, in addition to five other awards for outstanding trade exhibition; consumer exhibition; convention/congress; service; and venue.

Nallana: A
wards will motivate the next generation of MICE leaders

According to AFECA secretary general Marisa Nallana, the outstanding young professional category is meant “to train the youth and encourage them to excel in this field” and “take a more proactive role in the industry”.

They are, after all, successors to the current industry practitioners, said Nallana.

Happening alongside the awards will be the second edition of the Asia MICE Youth Challenge. There, competing teams of students majoring in MICE, hospitality and tourism related fields will have their knowledge and understanding of the industry tested.

AFECA president Walter Yeh, said that this platform was for students “to develop their creativity and present fresh ideas” while allowing them to apply in real life what they learn in school… by conceptualising business-testing and organising a MICE event.”

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