TRAVEL metasearch engine Skyscanner has lived a new Quality Ratings feature for flight bookings.
Flight inventory that airlines or OTAs provide aggregated onto Skyscanner can now be given a score of between zero to five stars based on ratings provided entirely by users of the platform.
According to Skyscanner, the ratings, updated weekly, take into account issues such as price accuracy, additional fees and the booking site’s ease of use, along with the volume of customer complaints. It does not reflect the experience onboard the plane.
As part of the new feature, all of Skyscanner’s airline and OTA partners are now given access to a portal called FlightsConnect, designed to allow them to better understand, improve and optimise booking performance.
The portal offers analytics tools including metadata breaking down the ratings scores from customers in addition to their current market share on key routes and API performance.
