Four Points by Sheraton plots massive growth in Indonesia

four-points-by-sheraton-jakarta-thamrinFour Points by Sheraton Jakarta, Thamrin

FOUR Points by Sheraton, part of Starwood Hotels & Resorts Worldwide, is expanding rapidly in Indonesia.

In just over a year, the mid-scale brand has erected six properties in key destinations including Surabaya, Bandung, Makassar, Bali and most recently Jakarta with the opening of the 164-room Four Points by Sheraton Jakarta, Thamrin on August 15.

The next phase for the brand in Indonesia will include a property in Manado in 2017, and one in Bintan and another in Bali both in 2018.

Vincent Ong, senior director, brand management, Starwood Hotels & Resorts Asia Pacific said in a statement: “We are proud of the immense growth of the (brand) across Asia-Pacific and especially in Indonesia in recent times.

“Indonesia features our strongest footprint of the brand across South-east Asia and we are confident with its uncomplicated and honest brand positioning, the demand will continue to accelerate.”

Commenting on the speed at which properties are coming out of the pipeline, Hazel Ooi, manager, brand management, Asia Pacific at Starwood Hotels & Resorts Worldwide, said: “The Indonesian government is looking into doubling the number of arrivals to the country by 2019 and they would need more hotels and we see the opportunity to enter the market.

“We also see there is a huge growth of the middle class and the Four Points by Sheraton brand fits into the middle class.”

Ooi was in Jakarta last Thursday together with the management teams of the six properties in Indonesia to introduce the lineup to local media for the first time.

Four Points by Sheraton now has 50 hotels operating in Asia-Pacific and is expanding its portfolio of rooms by 60 per cent in the next five years.

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