GTA has unveiled the second edition of its Premium Collection campaign, aimed at driving more bookings and higher ADR to partner hotels and destinations worldwide.
The three-month global promotional campaign offers free room upgrades, extra nights and savings of up to 70 per cent on higher-category rooms at hotels in the Premium Collection. Bookings are valid from now until September 30, 2016, for stays until December 31, 2016.
For GTA’s inaugural Premium Collection campaign last year, partner hotels in all regions demonstrated significant performance improvements and outperformed those that did not participate in the initiative, stated Daryl Lee, GTA’s regional vice president for Asia-Pacific, Middle East & Africa.
For example, total transaction values at promoted hotels in Asia-Pacific, Middle East & Africa, surged 30 per cent during last year’s campaign while overall citywide transaction values also grew 21 per cent, demonstrating the broader influence of the campaign on destinations, the company shared in a release. Likewise, room nights booked at promoted hotels rose 27 per cent and 12 per cent citywide.
Similar results were also seen in Europe and the Americas, according to GTA.
“With our global network of travel partners, GTA is able to drive practical improvements for hotels and the entire industry,” said Andrew Hughes, GTA’s vice president of hotel sourcing for Asia-Pacific, Middle East & Africa.
More information about the campaign is available at apmea.gta-marketing.com/premiumcollection.
