Jeju island, South Korea
THE Association of the Indonesian Tours and Travel Agencies (ASITA) and Jeju Tourism Association (JTA) have signed an MoU during the Bali and Beyond Travel Fair (BBTF) 2016 held in Bali last week.
Under the agreement, both parties will cross-sell to boost arrivals in Jeju and Bali.
Kim Yeong-Jin, chairman of Jeju Special Self-Governing Provincial Tourism Association, said that Bali and Jeju share similarities that enable both destinations to grow in traffic.
He said: “Bali is one of the most popular destinations in the world, and so is Jeju island. Like Bali, Jeju is also the land of the gods and goddesses. With this MoU, JTA becomes the marketer for Bali, promoting the destination to Jeju travellers.”
Kim said the next step would be to work on the chartered direct services between Jeju and Bali to facilitate the traffic.
Ketut Ardana, chairman of ASITA Bali Chapter said this MoU was a follow-up of an umbrella agreement between JTA and ASITA National Board last year for the development of travel between Jeju and Indonesia.
Said Ketut: “Apparently, Jeju sees Bali as the launch pad for growing arrivals. Some of the programmes we (hope to) organise include a sales mission to Jeju. We will also ask JTA to bring buyers to BBTF 2017.
“On the other hand, we will support their sales missions here and bring outbound operators from here to visit Jeju and develop packages.”
