LUXEMBOURG for Tourism made an inaugural stop in Hong Kong during its annual five-day trade mission to China.
Conducted last week, the roadshow drew more than 70 travel agencies to meet up with five partner suppliers over a workshop session.
“We hosted the workshop for tour operators in Hong Kong primarily to build awareness,” said Anne Hoffmann, director general, Luxembourg for Tourism.
The Luxembourgish government has in recent times put more effort into tourism as a means to diversify the economy.
Hoffman added: “We did a lot of research and saw that many Hong Kong-based tour operators send traffic to Europe. Therefore, it’s vital to work closer with them and help include Luxembourg into their programme, so we’ll come back on a yearly basis.”
According to her, the key target demographics are couples, especially older ones with no children, and high-spending travellers as Luxembourg is known for its high quality of living.
Adonis Wong, sales and business development manager, GEG Travel, said: “This roadshow was helpful, but I do hope to see more suppliers join next time,” adding that Luxembourg still has a ways to go to become a popular destination for Hong Kong travellers.