BANGKOK Airways has extended their content agreement with Travelport and will be utilising rich format distribution under the renewed contract.
Travelport’s Rich Content and Branding solution enables airlines to display and market their fares, ancillaries and brand position to travel agents as they would on their own websites.
With Rich Content and Branding’s latest update, airlines can also now deliver tailored offerings to specific travel agencies filtered by geographic region, the agency’s IATA number or other identifiable attributes.
Commenting on the partnership, Prote Setsuwan, vice president – marketing of Bangkok Airways, said: “Travelport’s Rich Content and Branding brings our brand to life through its rich merchandising capabilities.
“We are particularly excited about the new functionality of being able to send tailored messaging and special offers to specific agency groups, increasing the opportunity for agents to upsell and grow our business.”
