Grasshopper Adventures director, Adam Platt-Hepworth (left), with Yaana Ventures CEO, Willem Niemeijer
YAANA Ventures, formerly known as Khiri Group, has taken a stake in Grasshopper Adventures, a bicycle tour operator in Asia.
The deal, signed by Yaana Ventures CEO Willem Niemeijer and Grasshopper Adventures director Adam Platt-Hepworth in Cambodia on March 23, aims to expand Grasshopper, which currently runs bicycle trips in 15 Asian countries and handles roughly 17,000 visitors per year.
According to a statement by Yaana, they will be supporting Grasshopper via investment, managerial expertise, marketing support as well as human resource training.
Grasshopper has offices in Mandalay, Bagan, Bangkok, Chiang Mai, Saigon, Siem Reap and Phnom Penh. Its bicycle trips range from night rides in Bangkok to multi-day overland cross-border journeys in Indochina. Grasshopper also leads pioneering trips to destinations such as Bhutan, Japan and Uzbekistan.
“We were attracted to Grasshopper due to their focus on quality. This comes through in their belief in empowered ownership, frequent staff training, and their regularly renewed fleets of bicycles, all of which results in a superior guest experience,” said Niemeijer.
