Yuthasak Supasorn, Tourism Authority of Thailand governor
THE Tourism Authority of Thailand (TAT) is scheduled to open an office in the Czech Republic capital of Prague in August, adding to the current network of 35 offices in Thailand and 27 offices overseas.
TAT governor Yuthasak Supasorn first announced the plan to open the TAT Prague Office at ITB Berlin 2016, which concluded last week.
“The German and European markets remain very important to us because they have the highest length of stay, more than twice the overall average,” said Yuthasak Supasorn.
“We have seen the prospective sign and a strong growth in Eastern Europe. So, the office in Prague has been established to specifically oversee this growing market in order to uphold Thailand as a quality getaway to tourists in this region,” he added, referring to plans to better reach the markets of Bulgaria, Hungary, Poland, Romania, Slovakia, and Ukraine through the Prague outpost.
Last year, visitor arrivals from Eastern Europe totalled more than 364 thousand. This amounted to more than 636 million euros (US$705 million) in tourism receipts, a year-on-year increase of 9.7 per cent.