UPMARKET boutique hotel Noku Roxy, which only opened in Kyoto last November, is seeing a strong 70 per cent forward reservation rate at the hotel this month.
Teo Hong Yeow, managing director of Roxy-Pacific, told TTG Asia e-Daily that the decision to open in the traditional low season paid off as the inevitable early kinks were worked out during the relatively quiet winter months.
“We have been particularly targeting shorthaul but frequent, repeat visitors because that is our immediate region and market,” he added, explaining that “about 50 per cent of guests are from overseas, but only 10 per cent to 15 per cent of this group are longhaul visitors.”
The 81-room six-storey hotel is primarily being marketed through “bespoke travel agents that specialise in Japan,” he said, adding that the use of social media also helps.
However, Yeow insists that the property’s strongest promotional tool remains word-of-mouth recommendation from guests.
