TO BRING repeat business and attract new ones, Shangri-La Hotels and Resorts Philippines relaunched its Signature Events Programme with a dash of sweetener during the second year of its MICE Fair last week.
Since the introduction of the enhanced Signature Events Programme a few years ago, Lorrie Gamalinda, director of sales of Shangri-La’s national sales office – Philippines said “there has been a steady increase in MICE business” across the five Shangri-La hotels in the country. The programme provides specialised service delivery and greater value-added service for event group bookings with a minimum of 25 rooms.
With the opening of Shangri-La at The Fort, Manila next month, the relaunch is also intended “to further create awareness for meeting planners on the bigger benefits and savings when they book with Shangri-La,” she added.
The sweetener to the Signature Events Programme is in the form of exclusive rewards for local groups when they book multiple Shangri-La hotels. The contract must be signed on or before March 31, 2016 for stays until December 31, 2016.
Exclusive rewards can either be for booking a minimum of two hotels or resorts with at least 500,000 pesos (US$10,513) in combined room and catering revenues per hotel, or revenue-based rewards for a minimum of one million pesos (US$21,027) in combined room and catering revenues per hotel.
“Just like last year, the MICE Fair served as a platform to further amplify the strength and position of Shangri-La Philippine properties as the leader in the MICE market. It also showcases the unique selling points of each hotel (and provides) fresh and innovative ideas for meetings, teambuilding sessions and other important corporate activities,” Gamalinda said.
