CATHAY Pacific and its subsidiary Dragonair has renewed its partnership with Travelport and is now available in rich format on the GDS.
Known as Rich Content and Branding, it allows the two carriers to market and retail their products better by being able to display fares, ancillaries and brand propositions to travel agencies in a visually appealing format akin to those available on web browsers.
“Cathay Pacific operates an extensive international network, while Dragonair concentrates on regional routes with unrivalled coverage of destinations in China. Both airlines see the benefit of communicating our value propositions in a clearer and more visual manner, helping to differentiate ourselves from our competitors within our market segments,” said Toby Smith, general manager sales and distribution, Cathay Pacific.
“Rich Content and Branding is a strategic tool that will help us achieve that objective. This solution also brings the distribution of our content towards the direction of IATA’s New Distribution Capability (NDC) initiative.”
As part of the agreement, Cathay Pacific is also implementing Travelport Rapid Reprice – a solution that helps agents automate ticket re-pricing and re-issue processes.
