THAILAND is expecting to generate 2.41 trillion baht (US$66.4 billion) in tourism revenue this year, of which 1.56 trillion baht is expected to come from international markets while the remaining 0.85 trillion baht will come from domestic travel.
In 2015, Thailand generated 2.23 trillion baht of which 1.44 trillion came from international markets and 0.79 trillion came from the domestic sector.
Deputy prime minister Somkid Jatusripitak said Thailand should place an emphasis on domestic travel as part of the country’s goal to maintain tourism competitiveness and sustainable market share.
“The tourism ministry and TAT have been assigned to brainstorm and introduce policies to drive the country’s tourism forward,” said Jatusripitak. “One project that needs to be discussed is One District One Tourist Destination to add more value to popular destinations as well as create new destinations through a storyline to encourage travellers to explore new places.”
He also noted that quality of souvenirs, tourism activities and public streets need to be developed further. As well, authorities are encouraged to seek cooperation with neighbouring countries like Cambodia, Lao, Myanmar and Vietnam to strengthen Thailand’s gateway status in South-east Asia.
Other plans to boost domestic travel include urging airlines to open new destinations and increase frequencies, as well as launching a new campaign, Thai Chuai Thai, proposed by TAT governor Yuthasak Supasorn, which rewards Thai travellers with a lucky draw worth one million baht every month. An even bigger draw every quarter is also proposed.
“We are now discussing with the airlines and hotels to offer discounts to encourage Thais to travel in the country, particularly long-weekend holiday offers and specific travel packages to tap niche markets, such as government officials, corporate incentives, students, retirees and sports enthusiasts,” said Supasorn.
