QATAR Airways has unveiled a global branding campaign, named Going Places Together, aimed at encouraging passengers to take journeys that will help them achieve their dreams and ambitions.
The new campaign, pursued to reflect the airline’s fresh direction, emphasises on themes such as connectivity, exploration and family.
“Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions,” said Akbar Al Baker, group CEO of Qatar Airways.
“We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”
A television commercial launched as part of the campaign can be viewed here.
