Hawaii steps up Asia presence


THE Hawai‘i Tourism Authority (HTA), Hawaii’s tourism agency, is making a big push into Asia with the appointment of Aviareps Southeast Asia and Brandstory Asia to provide destination management services in South-east Asia and China respectively.

Aviareps Southeast Asia, which has offices in Kuala Lumpur, Singapore, Jakarta and Bangkok, will focus primarily on Singapore and Malaysia, with Indonesia and Thailand being secondary markets. Both leisure and business segments will be targeted.

Meanwhile, Brandstory Asia, headquartered in Shanghai and with offices also in Beijing, Guangzhou, Hong Kong, Taipei and Singapore, will begin representing HTA from January 1, 2016.

In a statement, the company said it will employ “a strategic mix of airline and travel trade partnerships as well as consumer marketing via advertising, PR and social media programs to increase the desire for and actual travel to the Hawaiian Islands.”

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