Gramercy Park Hotel, New York
SELECT member properties under Design Hotels are now bookable through Starwood Hotels & Resorts Worldwide’s websites, mobile apps and global network of customer contact centers.
Starwood Preferred Guest (SPG) members consequently also gain SPG benefits and earn Starpoints during their stays at Design Hotels establishments.
“Starwood’s hotel guests and SPG members will see our new marketing partnership with Design Hotels as an 11th Starwood brand. It will create a special niche in our distinct portfolio of global brands and offer more options for travelers to stay with us around the world,” said Adam Aron, interim CEO at Starwood.
The first SPG partner hotels include the Gramercy Park Hotel in New York City, Ten Bompas in Johannesburg, C-Hotel in Lake Como, Nira Montana in La Thuile, Nira Alpina in St. Moritz and Kruisherenhotel Maastricht in the Netherlands, with more in the pipeline.
Design Hotels will continue to operate independently from Starwood, whose sales, marketing and development teams will remain distinct from each other.
Starwood had acquired a 49.8 per cent stake in Design Hotels in 2011.
