QUALITY buyers and good access to the Chinese MICE markets have been cited as reasons for returning to IT&CM China next year, according to several exhibitors who have also committed to a bigger presence at the annual MICE tradeshow in Shanghai.
Melvyn Yap, regional director, Asia of Silversea Cruises, whose company has participated in IT&CM China since its inception in 2007, remarked: “We will continue to support this event as the quality of buyers has been improving over the years.”
Zulkefli Hj Sharif, CEO of Malaysia Convention & Exhibition Bureau (MyCEB), said the event “provides Malaysia with an opportunity to reach out to the Chinese buyers”.
He added: “Our participation in the 2016 show will enable us to tap into the China, Taiwan and Hong Kong markets. Through 2016’s participation, we are confident we will be able to showcase the best of Malaysia’s meetings and incentive capabilities.”
Ralf Ostendorf, director market management of Berlin Tourismus & Kongress, pointed out that “the Chinese outbound market is one of the fastest growing tourism and MICE markets in the world right now” and the tourism bureau intends to push ahead with its promotions of Berlin “as a leading worldwide MICE destination to the China market”.
“IT&CM China has proven to be a good platform in achieving these goals last year, so we are looking forward to be in Shanghai again in 2016,” shared Ostendorf.
Repeat exhibitors MEET Taiwan and Thailand Convention & Exhibition Bureau will boast a 30 per cent larger pavilion and 30 per cent more suppliers respectively next year at the event.
IT&CM China 2016 has also secured several new exhibitors, such as Taitung County Government and Indonesia Convention Exhibition.
According to a press statement issued by the event organisers, TTG Events, CITS International M.I.C.E and MP International, IT&CM China boasts a track record of fielding 80 per cent Chinese buyers to 20 per cent international ones and a strong network and resources to reach valuable segments that both international and domestic exhibitors desire.
