Sabre targets North Asia with four new languages for TripCase

TECHNOLOGY provider Sabre will be launching its mobile travel management solution, TripCase, in four Asian languages – simplified Chinese, traditional Chinese, Korean and Japanese.

The aim is to connect more travellers across North Asia with their travel agencies and suppliers via the app, accessible on iOS and Android devices.

According to Sabre, in South Korea, 35 per cent of travel itineraries created by Sabre-connected travel agents today are captured with the TripCase English language app. For Hong Kong, the figure is more than 25 per cent, with Japan at a close 23 per cent.

This level of TripCase activity, concentrated within the multilingual business travel community, points to a strong latent demand for native language versions of the app.

Findings from the Sabre’s Corporate Travel Practices Survey ran in Asia-Pacific earlier this year also confirmed the increased potential for TripCase, according to the company. Most of the 108 corporate travel agency brands polled have clients deploying apps now, with a further 18 per cent intending to follow.

Some features of the app include access to flight itineraries, hotel bookings and car reservations; notifications sent to a phone, table or smart watch if there are any changes to itinerary; share their itinerary with other who need to stay updated and access seat maps, alternate flight schedules, weather and other tools to guide them through their trip.

The four TripCase launches in Asia follow Sabre’s acquisition of its regional technology partner, Abacus, earlier this year.

Sponsored Post