Banyan Tree plants roots in Cuba as part of Latin America expansion

banyan-tree-mayakobaThe Banyan Tree Mayakoba in Mexico. Credit: Banyan Tree Hotels & Resorts

BANYAN Tree Hotels & Resorts is partnering Cuba’s Gaviota Tourism Group to unveil a slew of initiatives in Latin America, including the opening of four new-built properties in Cuba, the launch of a US$300 million Mexico Hospitality Fund and the reveal of a new lifestyle hotel brand.

The first of the four openings is slated to take place in July 2016, on the island of Cayo Las Brujas, a place famed for its beachfront, botanical wildlife and coral reefs. This property will also mark the debut of the group’s fourth and newest brand, adding to its existing brand portfolio of Angsana, Cassia and its flagship Banyan Tree.

“We are only unveiling the fourth brand on October 22,” said Ho Kwon Ping, founder and chairman of Banyan Tree Hotels & Resorts, who further described the new brand as “hip, cool and contemporary” and “for younger people”.

Developments carrying the fourth brand are also in the works in China and Thailand, he told TTG Asia e-Daily, namely in Pu’er, Leishan, Luoyang and Phuket.

The group’s other three upcoming properties in Cuba include an Angsana-branded resort set to open in 2017, followed by two more properties, an Angsana and a Banyan Tree, on an island in Varadero, Matanzas.

This is the hospitality group’s second venture into Latin America, following its first two properties – Banyan Tree Mayakoba and Banyan Tree Cabo Marques – already operating in Mexico.

More developments are in the works with the announcement of its US$300 million Mexico Hospitality Fund. “The fund will be used to invest in projects both in Mexico and in Latin America,” said Ho.

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