Screenshot of Ctrip’s website featuring a cycling tour. Credit: Ctrip
CTRIP has partnered Singapore-based BeMyGuest to integrate the latter’s application programming interface (API) for Asian activities and tours, making it the first API to be fully integrated into the Chinese OTA’s website and mobile app.
Ctrip’s customers will be able to access BeMyGuest’s more than 10,000-strong inventory in over 600 destinations across Asia inclusive of attractions, day tours, activities, private tours and local experiences.
Pan Fei, CEO, integrated business of things to do (TTD) and activities, said: “The API integration is in line with Ctrip’s expansion into activities and tours. TTD has seen peaks of 10,000 bookings per day since its launch in mid-2014.”
Over 60 per cent of all Ctrip’s bookings last year were made on a mobile devices. The company introduced WeChat payments and mobile Wi-Fi access with global coverage to outbound Chinese tourists in the same year, which currently commands over 30 per cent market share.
Clement Wong, CEO at BeMyGuest, said: “Our API is multi-platform enabled and offers dynamic pricing as well as geolocation targeting. It is available in English and Mandarin, with other Asian languages to be rolled out in 2016. Customer service support is available 365 days a year.”
