Credit: Best Western International
BEST Western International has today unveiled plans to introduce a new company name, abbreviation, logos, as well as a new boutique brand in its bid to signify its evolution over the past 69 years.
The company will be renamed Best Western Hotels & Resorts and will use a new logo to identify the master company for its seven distinct brands: Best Western, Best Western Plus, Best Western Plus Executive Residency, Best Western Premier, Vīb, BW Premier Collection and GLō.
GLō is the latest addition to the Best Western family, a broad-midscale new construction brand that offers a hip, boutique-style experience for savvy travellers.
The new logos for Best Western, Best Western Plus and Best Western Premier will enable guests to easily distinguish between the different brands. In addition, the rebranding focuses on the brand’s initials – BW – in the new logo, which will be used across all communication channels.
“All of our properties worldwide will be coordinating signage and logo implementation, with a critical mass being completed for the launch of our advertising campaign in early summer 2016,” said Ron Pohl, senior vice president of brand management for Best Western.
Adoption of the brand’s new logo and service promise are expected to be official in mid-November upon approval by Best Western hotel owners in North America, according to a statement.
