KUALA Lumpur-based DMC Red Apple Travel has outlined ambitious plans to become a global player in the travel industry by growing its inbound and outbound business.
“Our vision for the next five years focuses on deeper penetration in existing markets, and targeting new markets like Africa and Latin America,” Suneet Goenka, group managing director at Red Apple told TTG Asia e-Daily.
In the past three years, Red Apple has expanded its destination offices in Europe and Australia, and widened its source markets to Japan, Russia, the Middle East and South-east Asia.
Emerging markets are next on the radar. “We intend to start a distribution office by early 2016 in Latin America, with Brazil being the first entry point for us,” added Goenka.
Red Apple is already working on its toehold in Africa, with a marketing campaign underway in Egypt, Morocco, Kenya, Tanzania, Nigeria and South Africa.
The company will also open inbound offices across Indochina, Eastern Europe, Scandinavia and New Zealand.
“We will maintain our core DMC business. However, we are building business units that will be owned by Red Apple Group, which includes our own fleet, restaurants or even hotel management at some point,” said Goenka.
Financing for the massive growth plan will come from existing resources, he added.
