IN AN attempt to motivate the industry to move away from reactive crisis communication strategies to a more proactive tourism resilience approach, especially in light of a recent increase in frequency of both natural and man-made disasters, PATA is now encouraging organisations to share their relevant expertise on its sustain.pata.org website.
“For too long the travel and tourism industry has been focusing on crisis communications and how to respond to a disaster, however it is now vital for all organisations to place their attention on tourism resilience and preparedness,” said Mario Hardy, CEO of PATA. “It is time now for destinations to be proactive, rather than reactive.
“Severe disasters can have an immense impact not only on the lives of the people affected but also on tourism and employment in the long term. The industry needs to play an important role in encouraging disaster risk management at all levels,” he added.
While sustain.pata.org was first founded earlier in 2015 as a platform to disseminate knowledge on sustainable and socially responsible tourism, the inclusion of tourism resilience content now hopes to highlight the aforementioned vital issue, according to PATA in a statement.
Organisations can contribute to the knowledge base through this webpage or by emailing to ssr@PATA.org.
