Yunnan inks multiple MoUs to give province a MICE boost

THE China Council for the Promotion of International Trade (CCPIT) Yunnan Sub-Council has signed a number of MoUs to boost the MICE industry in the Chinese province.

Mu Jiansheng, CCPIT Yunnan Sub-Council, Exhibition Department director, said eight MoUs were inked during the 11th China Expo Forum for International Cooperation (CEFCO), which was held in Kunming earlier this year.

CEFCO was co-organised by CCPIT, UFI-the Global Association of the Exhibition Industry, IAEE-International Association of Exhibitions and Events and SISO-Society of Independent Show Organizers.

The MoUs signed were between:

  1. Thailand Convention and Exhibition Bureau and CCPIT Yunnan Sub-Council
  2. Asia Federation of Exhibition and Convention Association and CCPIT Yunnan Sub-Council
  3. Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS) and CCPIT Yunnan Sub-Council
  4. SACEOS and Kunming Exposition Affairs Bureau
  5. Thailand Exhibition Association and Kunming Exposition Affairs Bureau for a Cooperation Intention Agreement
  6. Yunnan Dianchi Convention and Exhibition Center (DCEC), Wuhan International Expo Center and Chengdu Century City New International Convention and Exhibition Center for a Venue Operators Marketing Association Strategic Cooperation Agreement
  7. DCEC Operation and Management and Hannover Milano Fairs Shanghai for Strategic Cooperation
  8. DCEC Operations Management and China International Exhibition Center Group for a Strategic Cooperation Intention Agreement

Mu said DCEC, which opened in provincial capital city Kunming in June, was built to serve the whole of China and for Kunming to become the gateway to South-east and South Asia.

“With the opening of DCEC, which is four times bigger compared to the Kunming International Convention and Exhibition Center, we can now raise the profile of smaller events and host mega events for the tobacco, sugar and alcohol industries,” he remarked.

DCEC has staged three large-scale events to date, including the China-South Asia Expo which attracted 80,000 delegates from 20 countries.

Come November the venue will host the China International Travel Mart.

Sponsored Post