RED Planet Hotels has renamed its 24 properties into Red Planet, a technologically centred hotel brand that targets the value-conscious traveller by providing a comfortable, tech-enabled stay at attractive prices.
“Almost all of our guests are between 20 to 30 years old, and this online generation is changing the dynamics of the hotel industry,” said Tim Hansing, CEO of Red Planet.
To embrace this shift, Red Planet has invested heavily in its IT platform and upgraded Wi-Fi speeds in all properties, as stable and fast Wi-Fi is crucial to its guests, he added.
A key component of the new Red Planet brand is a mobile app that functions as a booking portal and feeds information about relevant local events and points of interest directly to guests’ hand-held devices.
“We are always looking to add both value and relevance to a guest’s stay through our investment in technology at all times,” said Hansing.
The Red Planet concept has been launched across its portfolio of hotels in Japan, Thailand, Indonesia and the Philippines. It will be opening the new brand’s flagship properties in Tokyo and Bangkok later this year.
