THE September 1 official opening of Six Senses Qing Cheng Mountain will bolster the incentive appeal of up-and-coming Chengdu.
General manager, Michael Murphy, said: “There is plenty of high-end incentives potential for Six Senses Qing Cheng Mountain due to its unique location and beautiful facilities as Sichuan and Chengdu are getting more and more fashionable.
“The resort offers amazing views of Qing Cheng Mountain, is a short stroll to temples and is only few minutes away from the Giant Pandas Conservation Center.”
Using only organic produce, the resort will feature local Sichuan, international and Thai cuisine, while the Six Senses Spa offers wellness-focused activities. MICE groups can go mountain trekking, play golf at Sichuan Qingcheng Mountain Golf Club, visit a fish farm with a culinary expert, learn the art of tea and the art of calligraphy, and attend cooking classes.
The resort is targeting domestic and international high-end incentives. MICE will contribute 20 per cent of the segment mix and corporate business, 10 per cent.
Murphy predicts that 75 per cent of overall business will come from China and the rest from international and regional markets, and the resort is targeting Europe via its Paris sales office and North America.
Domestically, Chengdu, an hour’s drive away, is expected to be a major market source. The resort has also mounted roadshows to Beijing, Shanghai, Dalian and Chongqing to entice local business.
Six Senses Qing Cheng Mountain is offering soft-opening packages that range from RMB1,915 (US$308) for a suite in the shoulder season to RMB17,779 for a two-bedroom courtyard pool villa in peak season.
